It is extremely important to be aware of the kind of video that your business could benefit from. Discovering the area of your business that could benefit from video is one of the best way to gain potential new customers. Although there is an unlimited amount of possibilities, there are a few types of videos that are particularly impactful. Here are some of the most popular types of videos for your business to utilize.
If you sell a product or service that would benefit from an explainer product video, then this is the perfect type of video for your business. Including a product video will increase the time spent by visitors on your site as well as offering a better chance of conversion. Product videos display your product’s benefits and features while engaging with your audience. This type of video is particularly beneficial to consumers in the awareness or deliberation stage of the buying process. This will give them a clear explanation of what your business has to offer.
Customer Testimonial Videos
People are likely to be influenced by their peers. Receiving testimonials via email, Facebook, or Yelp can change a person’s opinion on a product or service. This is what makes testimonials so powerful. Showing your viewers the positive impact that you left on previous consumers will shoe future prospects that you can be trusted. A video is far more engaging than a paragraph on your landing page. A testimonial could bring in your most valuable customers.
Promotional videos are a way to invite or engage with your consumers. Whether you are promoting a company event, a seminar, webinar, or an open house, a promotional video will give your audience a feel for your brand. Include a brief, but detailed, description about your event along with a call to action that encourages your viewers to act after watching the video. This could be directing them to your website, saving the date, or signing up to come to the event. This will generate leads by showing them exactly what will happen and what they should do to be a part of it.
To learn more about the types of videos we produce at Carley Creative, check out our latest production reel below!
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Carley Creative is a full-service video production company based in Austin, Texas, and expanding to Seattle, Washington. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos, to animation, to narrative films and commercials. If your business is searching for agency-quality video work that will not break the bank, we’d love to hear more about your next project.