People often feel oversaturated with information, sifting through loads of websites to determine what is relevant to them. With all of the content online, it can be difficult to stand out, but because 75 million people in the United States watch online videos every single day, it’s a market worth entering.
Whether your company realizes it or not, video plays an important role in online content, even Reddit is hopping on board. Video serves as a way to engage consumers in an entertaining way, and embedded videos on your website can increase web traffic by up to 55%. Here are five reasons you need video content on your website.
Videos allow potential customers to learn about products or services in a creative way.
Product videos add information to a website that engages the consumer in an authentic way. In fact, a majority of Internet users would rather watch a video than read about a product. Up to 95% of people have watched “explainer” videos to learn more about a product. Unique video content even allows brands to actively participate in storytelling which is more captivating than simple text. 95% of consumers retain the information seen in a video compared to the 10% of users that retain information they read on a website.
Videos increase SEO.
Search engines recognize the trend in video consumption and understand that the most valuable websites offer both text and video. Utilizing YouTube to host web videos offers a number of SEO benefits, as well, since it is owned by Google. Even though the video is hosted on a different platform, you can embed the video on your website. This creates new backlinks as well as new channels to your website.
Videos serve a dual purpose and can be shared on social media.
One key benefit of having videos on your website is that the content serves multiple purposes. Sharing your videos on Facebook and Twitter is a guaranteed way to increase your social interactions. Social videos generate up to 1200% more shares than text posts or pictures, and videos on Facebook increase user engagement by 33%. There is tons of supporting evidence to prove that, simply put, people would rather watch videos on social media than read status updates. The same applies to websites. If your video is captivating and creative, it will keep people interested. Videos are a fast and convenient way to inform your target audience about your product or service.
Videos encourage consumers to make purchases.
Videos allow users to see the benefits of a potential product in action before they make a purchase. This ultimately allows them to make an informed decision. Hubspot recently reported that 81% of people have been convinced to buy a product or service after watching a video. By sharing videos, you are enabling your potential customers to learn about your product in a trustworthy way that is more likely to support purchasing behavior.
Videos have a great ROI.
Cisco recently predicted that between 2019 and 2021 over 80% of Internet content will be video. It will be used for entertainment, news and shopping. Videos are becoming heavy influencers. In fact, 51% of marketers name video as the content with the top ROI. Outsourcing your videography allows you to access top talent and stay up to date with changing trends.
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Carley Creative is a full-service video production company based in Seattle, Washington and Austin, Texas. We offer a wide range of professional videos that will transform your website with the content you need.