8 Benefits Of Using Animated Videos For Your Business

As a small business owner, you have worked hard on building your business, as well as your network, refining your processes, and perfecting your product or service. But you just are not comfortable stepping in front of the camera for your close-up. We completely understand! This is one of the reasons why we offer animated video production services to our clients.

Why Are Animated Videos A Good Choice For Your Business?

Animated videos can help you stand out from your competition.

At our Austin video production company, our animated videos can set you apart as an innovative and creative company. With professional animations and assistance in writing your script, we make sure your company looks impressive and is authentically represented.

Animated videos can help you engage more with your customers.

By now, you have probably read up on our Austin video production blog about needing video in order to engage with customers and potential customers on social media and across all of your marketing channels.

By utilizing animated videos, you can grab your audience’s attention in a captivating way, while still getting a lot of information across to them.

Animated videos lend themselves more to laying out a story.

Because you can do so much on-screen, rather than just narrating or having someone tell the story, with animated video, you can lay out more of a story for your audience.

Which would you rather watch at a sales meeting?

If you were sitting in a sales meeting, would you rather sit through yet another boring PowerPoint presentation? Or would you like to watch an interesting animated video?

Animated videos “age better” than their real-life counterparts.

There’s no need to worry about star power or which employee may not still be with the company, what clothing is outdated, or if you’re in a different office. Animated videos hold up better over the course of time.

Animated videos can help your business showcase a little personality.

Because animations can be more on the “quirky” side while still being professional, you are free to showcase a little more of the “you” behind the business (without actually appearing on-screen – yikes!).

Animation makes it easier to break down complicated ideas or products.

Animation actually helps visually break down any complicated processes, ideas, or products for your audience to understand.

Animated videos can be updated easier than “talking head” videos.

If you need to update just one or two sections of a video, you could potentially swap out a few animated pieces to create an updated video. With a “talking head” video, you need to make sure you can get someone to speak, set up hair and makeup, a place to film, time to film, etc. It takes many additional resources to update a live action or “talking head” video instead of an animated video.

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Carley Creative is a full-service video production company based in Austin, Texas, and expanding to Seattle, Washington. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos to animation to narrative films and commercials. If your business is searching for agency-quality animated video work that will not break the bank, we’d love to hear more about your project.

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