In order to produce awesome corporate videos, every film production company needs a team of professionals that know how to get the job done efficiently. We love our clients and partners, so this week we wanted to shine a spotlight on all of the people that make what we do possible!
For many businesses, reluctance to adopt video can come from fear of the unknown. In the past, video production and marketing were expensive, difficult, and hard to track results. All of these issues have all become user friendly in the past few years. Video technology has come a long way in a short amount of time. There are all sorts of platforms provided to the public that allow consumers to create and share videos with ease. There are many myths still out there about video production. If you want to create awesome corporate videos that will get you noticed, then continue reading for video production myths that you should keep in mind.
As we mentioned last week in SEO Tips For Optimizing Your Video Campaign (Part 1), video has become the most widely consumed form of digital media on the web. Carley Creative is an expert in Austin video production and Seattle video production, so we understand the importance of optimizing your video content. Here are the rest of our SEO tips for optimizing your business’ video campaign.
Video has become the most widely consumed form of digital media on the web. If you do not have a video marketing campaign yet, now is time to jump on the bandwagon! Carley Creative is an expert in both the Austin and Seattle areas for video production, so we understand the importance of optimizing your video content. We will help with the production of your video, but it is also important to be aware of search engine optimization once your videos have launched and how it can affect your business’ traffic. With the following tips, you will be able to optimize your video content to come up at the top of search engines every time.
As a small business owner, you have worked hard on building your business, as well as your network, refining your processes, and perfecting your product or service. But you just are not comfortable stepping in front of the camera for your close-up. We completely understand! This is one of the reasons why we offer animated video production services to our clients.
Seattle, Washington, is home to the largest film festival in the US! More than one-hundred-thousand people from around the world will attend the nearly month long festival.
Social media provides a plethora of opportunities for people to share information on all sorts of topics via the Internet. While surfing the web, consumers are looking for a quick find and video content can stand out among a sea of text and articles. Because of this, video marketing is becoming more and more popular for businesses across the board. Shooting a promotional video can be harder than it looks. Use the following tips for shooting a promotional video.
Most videographers and photographers know that natural light is a great thing to utilize. However, filming outdoors is not the easiest skill to perfect. Visual storytelling has a lot to do with lighting. So, if you’re outside and think you have enough light to film, remember that there are other factors that come into play when filming outside. Being creative with your shots and paying attention to surrounding elements will help you produce an awesome video for you and your business.
Spring is almost here! Take advantage of new beginnings as an opportunity to look over your current video marketing efforts and make some changes for the future. It is no secret that video marketing has reached new heights in recent years, so it is important to keep up with competitors who may have the same type of goals that your company has. Take advantage of Twitter, Instagram, Facebook, etc. where video marketing is most frequently used. Most brands will see more results in a short amount of time using video than other mediums. Carley Creative is ready to help your company get ahead and thrive with these “spring cleaning” marketing tips.
Generational marketing is an approach that uses segmentation before the communication phase takes place in your marketing campaign. According to Dictionary.com, a generation is defined as “a group of individuals born and living at about the same time most of whom are the same approximate age, having similar ideas, problems, attitudes, etc.” There are multiple generations to keep in mind when you want to start a marketing campaign. Depending on your product or service, your audience may include one generation or it may include all of them.