As the first two quarters of 2018 near completion, there have been campaigns all over the world that have stood out to us and all their viewers. These strong brand names have successfully planned, created, and executed winning campaign ideas this year.
You may ask yourself, “What is branding?” There are various definitions and opinions on what this really means. Years ago, branding was defined as a name, slogan, logo, or all of the above that make your company recognizable. Branding was a great way to differentiate your products and services from your competition. Today, branding has evolved immensely and has become an essential in the marketing world. Branding is your perception of a company that is ever changing and revolves around the behavior of consumers. This is influenced by the creativity, words, and elements you surround it with.
It is extremely important to be aware of the kind of video that your business could benefit from. Discovering the area of your business that could benefit from video is one of the best way to gain potential new customers. Although there is an unlimited amount of possibilities, there are a few types of videos that are particularly impactful. Here are some of the most popular types of videos for your business to utilize.
There is nothing worse than sitting through a boring training video or corporate explainer video with a monotone voice coming from a talking head. Successful video marketing involves many different types of videos including animated, explainer, marketing, testimonials, training, social media, and live-action.
As we mentioned last week, video is a doorway to education, entertainment, and persuasion. Small companies need to take advantage of the powerful tool that is video production and marketing. Consider hiring Carley Creative to create an impressive video campaign that will stun your viewers. Here are more reasons why your small business should be using video production and marketing to its competitive advantage.
For all small businesses alike, video has the potential to open many doors including the opportunity to educate and entertain your audience. Despite its massive growth, many small companies still do not take advantage of the powerful tool that is video production and marketing. High quality video is no longer reserved exclusively for large corporations. Currently, everyone has the ability to capture and create powerful video footage that will engage your consumers. Consider hiring Carley Creative to create an impressive video campaign that will stun your viewers. Here are more reasons your small business should be using video production and marketing to its advantage.
Last week, we shined a spotlight on a number of our trusted clients and partners. This week, we will be featuring even more of them! As a commercial video production company, we are honored to work with each and every one of them. We could not do what we do without them.
In order to produce awesome corporate videos, every film production company needs a team of professionals that know how to get the job done efficiently. We love our clients and partners, so this week we wanted to shine a spotlight on all of the people that make what we do possible!
For many businesses, reluctance to adopt video can come from fear of the unknown. In the past, video production and marketing were expensive, difficult, and hard to track results. All of these issues have all become user friendly in the past few years. Video technology has come a long way in a short amount of time. There are all sorts of platforms provided to the public that allow consumers to create and share videos with ease. There are many myths still out there about video production. If you want to create awesome corporate videos that will get you noticed, then continue reading for video production myths that you should keep in mind.
As we mentioned last week in SEO Tips For Optimizing Your Video Campaign (Part 1), video has become the most widely consumed form of digital media on the web. Carley Creative is an expert in Austin video production and Seattle video production, so we understand the importance of optimizing your video content. Here are the rest of our SEO tips for optimizing your business’ video campaign.