There is nothing quite like a wedding. It’s one of the biggest days in a bride and groom’s life. Wedding parties will shell out for the best of the best on their big day. Whether your a wedding photographer or a videographer, video production can work wonders for your business.
There is no doubt every brand need a video marketing strategy that is fresh and new. What’s changed is how important videos have become on every sort of social platform and channel. Four of the six top channels for video consumption are social media sites.
Search Engine Optimization, or commonly known as SEO, is the process of maximizing the number of visitors to a particular website by ensuring the site appears high up on the list of results return by a search engine like Google.
In today’s world, there is no shortage of marketing strategies for companies to choose from. There is SEO, email marketing, social media marketing, big data analytics and more. Amongst all these marketing strategies, video marketing has become one of the most preferred choices for brands and businesses all over the world. Instagram recently added the new IGTV feature. This move proves it’s enough to validate the immense popularity of video marketing in 2018.
The immense popularity of food-based videos nowadays is proof audiences have an obsession with food. Videos on versatile cuisines, desserts, and drinks are quickly on the rise. There’s no doubt that the visual treat offered by food-based videos, appeals to audiences all over the world. It’s only made them a major player in food marketing strategies at a global level.
Everyone has at least one favorite commercial. But, do you know why it’s your favorite? Did it connect with you on an emotional level whether angry, laugh or cry? Inflicting emotions on your viewers is one of the best ways to get your videos seen and shared.
Emotional marketing is one of the most effective and powerful ways to make your brand shine brighter than your competitors. A buyer’s emotions are a central nerve in helping influencing their purchasing decisions.
So you post a video to your social media account, a blog site, or your own website, but it’s not getting very many views. How do you increase your views, spreading it across the world wide web for all to see?
Companies that still think social media is just for younger generations aren’t living in the 21st century. There is a whole demographic of people that are being ignored via social media. This generation is known as the Baby Boomers. Many marketers solely focus on Millennials and Generation Z, but in reality, Baby Boomers have the money and time to spend. This makes them a practical target for marketers across the globe.
Think of how often videos play a role in our lives. We could be recording our kids playing, watching a training video or watching an ad.
In fact, American adults actually watch an average of six hours of video per day.
You may wonder why the content-intensive, social-media driven world is so full of videos but it is the answer is quite simple: humans process images 60,000 times quicker than they process text.
So, how does your business capture some of this time? Tell your audience a story they want to hear. Create simple, relatable and easy to share stories and you will connect with them.