You may ask yourself, “What is branding?” There are various definitions and opinions on what this really means. Years ago, branding was defined as a name, slogan, logo, or all of the above that make your company recognizable. Branding was a great way to differentiate your products and services from your competition. Today, branding has evolved immensely and has become an essential in the marketing world. Branding is your perception of a company that is ever changing and revolves around the behavior of consumers. This is influenced by the creativity, words, and elements you surround it with.