Blog

Telling A Story Through Video Marketing

Posted on 8/16/2018 9:05 AM

Think of how often videos play a role in our lives. We could be recording our kids playing, watching a training video or watching an ad.

In fact, American adults actually watch an average of six hours of video per day.

You may wonder why the content-intensive, social-media driven world is so full of videos but it is the answer is quite simple: humans process images 60,000 times quicker than they process text.

So, how does your business capture some of this time? Tell your audience a story they want to hear. Create simple, relatable and easy to share stories and you will connect with them.

How to get your YouTube videos to rank on search engines

Posted on 8/9/2018 6:00 AM

Video marketing is the future of marketing for several reasons: it’s more engaging, more memorable, tells a story easier and is more popular! How can people view your videos? A business can upload their videos onto YouTube!

The evolution of employee training videos (Part 1)

Posted on 8/1/2018 6:00 AM

The process of training and using employee videos is nothing new to the modern world. The concept evolved over time and transformed into a complicated, strategic process. Trends, both good and bad, are noted in employee training videos throughout the years. Looking back at history is a way to learn from someone else’s mistakes which leads to making your videos the best they can be moving forward!

Ways to naturally include a call to action in your video content

Posted on 7/26/2018 6:00 AM

All signs point to video staying at the top of content on the web. We have audience interest, Internet user engagement, and consumption habits to thank for that. By 2021, video will account for 82 percent of global web traffic! Half of all Internet users watch videos online every day.

Developing a video marketing strategy for your business in four steps

Posted on 7/18/2018 6:00 AM

Successful video marketing needs to have a good strategy behind it. With screens in everyone’s hand and on everyone’s desk, it’s imperative to have good videos for your business so you can connect with your customers.

Why Businesses Should Have Bio Videos

Posted on 7/11/2018 6:00 AM

There are a number of ways that your business can benefit from video marketing. Product features, customer testimonials, and promotional videos are ways to gain potential new customers once your target audience has discovered your brand. However, business bio videos are meant to introduce your target audience to your brand.

How Instagram Is Vamping Up Their Brand With A New App Called “IGTV”

Posted in Digital Marketing, Video Marketing on 7/4/2018 6:00 AM

We’ve said it before and we’ll say it again: video is taking over the Internet. Around 75 million people in the United States watch online videos every day, and that number is expected to rise, especially with the launch of Instagram’s latest endeavor: IGTV.

How Your Business Will Benefit From Video Marketing

Posted in Video Marketing on 6/27/2018 12:30 PM

Right now, video marketing is all the rage. The best websites, Facebook pages and Instagram feeds ramp up traffic with video content that enthralls the business’ target audience in a creative and captivating way. Whether it’s a quick creative video or a 4-minute informational film, every business can benefit from promotional video production.

5 Reasons Why Your Website Needs Video Content

Posted on 6/20/2018 6:00 AM

People often feel oversaturated with information, sifting through loads of websites to determine what is relevant to them. With all of the content online, it can be difficult to stand out, but because 75 million people in the United States watch online videos every single day, it’s a market worth entering.

Ad Campaigns That Have Soared In 2018 (So Far!)

Posted on 6/13/2018 6:00 AM

As the first two quarters of 2018 near completion, there have been campaigns all over the world that have stood out to us and all their viewers. These strong brand names have successfully planned, created, and executed winning campaign ideas this year.