Although you may want your marketing video campaigns to go viral, this should never be the goal. According to the Cisco Visual Networking Index in 2016, video will account for 69% of all consumer internet traffic and video-on-demand traffic alone will have tripled! In other words, all signs point toward rapid growth. This is why everyone should be aware of the best practices for making sure that your video marketing campaign gets across your message and furthers your social media objectives. Below are some tips for creating eye-catching, compelling, and successful videos for your business.
Center It Around A Story, Not A Sale
There are thousands of sales stories and videos on the Internet that serve as a repelling nuisance to consumers. Don’t be that guy! Instead, tell a story in your video as opposed to selling. The same rules that apply to written content marketing also apply to video marketing. Make sure to concentrate on the value that you are providing to your consumers. Tug on their emotions in your videos and appeal to their hidden needs and desires as much as you can. They may not even know that they need something until you present it to them. Another tip is to strategically place a relevant call to action along with some sort of URL at the end of your video that fits into your overall story and approach.
Make It The Best 10 Seconds Ever
According to Video Brewery, 20% of your viewers will click away from a video within 10 seconds or less. Our best advice is to make it short, sweet, and to the point. Get right to the grit of your message within the first 5 to 10 seconds. Spark your audience’s curiosity by asking questions and using teasers to grab their attention from the get-go. In these first couple of seconds, the question “why should I watch this video?” should be answered. Should they watch it because it’s funny? Or maybe it will inspire them to act or learn something new that is of value to them. Try adding some sort of memorable character to be the face or your brand/company like Melissa from Target Marketing Magazine who has a recurring video segment called “What Were They Thinking?” to engage her audience.
Stop With The Boring Content!
As the founder and CTO of HubSpot, Dharmesh Shah thinks that, “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” This may leave you with the question of… Then what do they really want instead? Consumers want to feel cultivated and experience being brought away from their realities, even if it’s just for a little while. They also want to feel good by laughing and being entertained. This is why a lot of successful companies don’t take themselves too seriously. Dharmesh, for example, is insistent on the idea of having humor in HubSpot’s video marketing campaigns. He actively encourages his creators to be think out-of-the-box and take risks. Don’t feel pressed by what’s going on in your industry or try to conform to what your competitors are doing. Stand out and take a chance on being different from the others.
Educate And Prove Yourself
Did you know that a majority of consumers are visual learners? One of the most powerful and successful methods used in video marketing is the ability to educate your audience in many different ways. One great example of this is teaching your consumers how to use your product or service and providing useful tips that come the best source out there! AKA you - the pros. Showcasing your industry knowledge is a great way to prove your worth. Customer Testimonials have also proven to have extremely high effectiveness ratings for content marketing. Focusing in on the story of your consumer and the success that was achieved makes for a great video success story in favor of your business.
Are you thinking of getting your brand started with video marketing? Call the professionals at Carley Creative to help!