Search Engine Optimization, or commonly known as SEO, is the process of maximizing the number of visitors to a particular website by ensuring the site appears high up on the list of results return by a search engine like Google.
While you may already have an SEO plan in place, local SEO will increase visibility in your area or the market you are trying to sell your products or provide services.
Business owners already know how important it is to be one step ahead of their competition. Many local businesses may already be a part of bigger corporations or have bigger marketing tools. One way to stay ahead is to target your audience with social media posts, blogs and visual media marketing.
This will help increase your brand awareness in the local market and reach others possibly traveling to your area. Once you gain a bigger following by using local SEO, you’ll begin to widen your market. In doing this, it will create a stronger foundation for your business and keep web traffic on your website.
Local SEO will help businesses with local customer relationships. You’ll be able to engage and interact with locals on your social media accounts and your business will start to get a better understanding of their target audience.
A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services. Businesses typically use demographic information to define their target audience which could include gender, age, location, profession, income, education level or marital status.
By knowing your target audience, it can help businesses narrow down their focus to a core group of people and develop effective marketing strategies. Local SEO will go hand-in-hand with your digital marketing presence and discovering your target audience.
As a business owner, you already spend so much time, energy and money on marketing and promoting your business to get the investments back. When your SEO is not local, it can get lost in the seas of Google and the world wide web.
You’ll want to also make sure your SEO and digital marketing content is working together, not against one another. The more web traffic with local SEO, the more money you get back in return investments.
Overall, local SEO will help you gain better traction in your area and eventually on a national or global level. You want to start small, find your target audience, get the best return of investments, and then understand what is working and what’s not working for your business.
Carley Creative is a full-service video production company based in Seattle, Washington and Austin, Texas. We offer a wide range of professional videos that will transform your website with the content you need. Contact us for more information!