Social media provides a plethora of opportunities for people to share information on all sorts of topics via the Internet. While surfing the web, consumers are looking for a quick find and video content can stand out among a sea of text and articles. Because of this, video marketing is becoming more and more popular for businesses across the board. Shooting a promotional video can be harder than it looks. Use the following tips for shooting a promotional video.
Determine what you want the setting to look like ahead of time. Planning the factors such as who, what, where, and when the video will be shot beforehand will save you a lot of time of the day of the shoot. Consider your call to action and what you want the audience to take away from your video when creating your content.
Know Your Audience
Discover who your audience is and what will appeal to them. Tapping into their interests, wants and needs is important in a promotional video. Your delivery and how you approach the execution of your message is something to pay close attention to.
Be Aware Of Your Surroundings
Make sure to pay attention to anything that may be in the background of your shot. Stage the area in an eye-catching way to draw in your audience. Take test shots and review the setting before shooting the promotional video.
Make It Concise
If you want to hold the attention span of your audience, try to keep your videos short, sweet and to the point. Anything longer than three minutes will not keep your social media audience engaged. If you choose to do a longer video per request, make sure it is lively and engaging.
If you want your video to be successful, you must try to reach as much of your audience as possible. Social media sites make this easy by offering boosted posts on Facebook, advertising on Twitter and much more. Create a YouTube channel and link to your video in your posts. Keeping SEO in mind will also help your business rise to the top of the promotional video game.
Carley Creative specializes in promotional video production and is respected in Austin and Seattle. So, if you are looking for an Austin video production company or a Seattle video production company, you have come to the right place!
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Carley Creative is a full-service video production company based in Austin, Texas, and expanding to Seattle, Washington. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos to animation to narrative films and commercials. If your business is searching for agency-quality video work that will not break the bank, we’d love to hear more about your project.