The world of video marketing has grown exponentially in the past few years and continues to grow every day. To consider the number of videos circulating the Internet right now is almost unfathomable. There are millions of product videos, tutorials, educational videos, testimonials, and more that are changing the lives of businesses who use video marketing and the consumers that are affected by it. There are thousands of opportunities to take advantage of in the video marketing world and it is essential to keep up with current trends and how they may be important to your business in the future. Here are some video marketing trends that will rock the Internet in 2018:
Live Video And Streaming
Consumers enjoy watching videos on the Internet, but they also enjoy the process of making their own videos. When social networks were able to capture this idea, they wanted to make it easy for consumers to engage in live video and/or streaming in an efficient way. Facebook Live is a prime example of this. When introduced to Facebook, Facebook Live was a new way of communicating and getting closer than ever before to a desired audience. Engaging in this type of video allowed brands to showcase their authenticity, relatability, and spontaneity.
Video is a great marketing tool for businesses of all sizes to utilize, but it can also give valuable information to consumers in a clear, entertaining, and productive way. Using video as a tool for training employees internally is a new trend that is taking the business world by storm. With good quality video content, executives are able to train and educate multiple employees at one time. Integrating content training and marketing by offering rewards for completing a training session is one way to reward employees for engaging in your content videos.
Video recording and producing has become cheaper than ever. There are a vast number of tools to use for video marketing starting at the smartphone in your fingertips. Creating your own videos that will get the word out about your brand can prove to be very successful. Although, if you want your video a step higher and more impressive, hire the professionals at Carley Creative to help you conduct a video marketing campaign at a reasonable price!
* * * * * * * * * * *
Check back next week for more video marketing trends that will explode in 2018!