Give Your Video Marketing Campaign A Spring Cleaning

Spring is almost here! Take advantage of new beginnings as an opportunity to look over your current video marketing efforts and make some changes for the future. It is no secret that video marketing has reached new heights in recent years, so it is important to keep up with competitors who may have the same type of goals that your company has. Take advantage of Twitter, Instagram, Facebook, etc. where video marketing is most frequently used. Most brands will see more results in a short amount of time using video than other mediums. Carley Creative is ready to help your company get ahead and thrive with these “spring cleaning” marketing tips.

Spring Cleaning Tip #1: Refine Your Platforms

You may be choosing to post content to as many platforms as possible in order to make your content known, but this may not be as beneficial as you think. Instead, identify where your audience resides and target specific sites that will appeal to them. In addition, there are a few things to keep in mind when producing and sharing video content. Instructional videos are particularly popular on YouTube and can be shared on other sites easily as well. Facebook is a great place to put any of your videos that have a personal message. People love to share them on their own pages for friends and family to see if they are affected by the message in the same way. Finally, if you plan to take your audience behind the scenes to show them how you do things, highlighting your video on a mobile platform such as Twitter, Instagram, or Facebook will be beneficial to your brand.

Spring Cleaning Tip #2: Take Advantage of Features

Every social media platform varies and has a different way of engaging with users. YouTube has video annotations through which creators are able to direct the audience back to a specified landing page. Twitter has an automatic play feature that is attractive to users, especially those who like to scroll quickly without clicking on anything. Facebook uses paid advertising that targets and tailors to each individual user using geo-targeting and location. YouTube, Twitter, and Facebook all offer a place to include your call to action  at the end of your video as well. Take advantage of these features and figure out which platform would work best for your brand. Always keep in mind that your audience does not want to be talked at, they want to engage with you.

The time you spend making your video marketing strategy ideal for what you wish to achieve will shine through if you use these helpful tips. If you need help making the perfect video, Carley Creative is here to help!

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Carley Creative is a full-service video production company based in Austin, Texas, and expanding to Seattle, Washington. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos to animation to narrative films and commercials. If your business is searching for agency-quality video work that will not break the bank, we’d love to hear more about your project.

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