If creating social videos was a piece of cake, then why aren’t we all in the business of doing it? Here are a few tips that will teach you some of the most important aspects that should be included in social videos across the internet.
Keep It Short And Sweet
According to Animoto, nearly two-thirds of consumers would prefer watching a video that is less than 60 seconds. Derek Saddler of Hootsuite recommends keeping your social videos anywhere from 30 to 90 seconds. Most people have extremely short attention spans, especially when it comes to the Internet. You want to keep your audience as engaged as possible, so here we have gathered a couple of different ways to do so:
- If you want to include text in your videos, keep it to a minimum. You don’t want to distract your viewers from the message you’re trying to get across. Your time is precious, so use as few words as possible.
- Use numbered lists helps the audience follow along and stay engaged.
- If you are using any sort of textual content, make sure the words come and go at the right pace. Moving too fast or too slow can cause the viewer to lose interest. Try reading the text out loud. This will allow for the members of your audience who may read at a more leisurely pace to keep up. Finding the perfect amount of time to keep the text on the screen is key to being successful.
Use The Correct Platforms And Devices To Maximize Exposure And Efficiency
When making a social video, always remember to consider which platforms you will share your video on – Facebook, YouTube, Vimeo, etc. You will also need to consider where they will be watching it – a laptop, smartphone, tablet, etc. Your goal is to make it easy for the audience to view the video, and in a timely fashion. The best way to do this is to think mobile first. More and more people are using social media on their phones. It is also best to assume that viewers are watching it without sound. If they are just scrolling on their timeline, most devices do not play sounds on the majority of social platforms. This is because audiences are often engaging with video in public where it may not be appropriate to play sound. Include subtitles, if you can, so that people can follow along without having to actually listen to it. It’s also a good idea to include a description of your video so your user has some context to go off of (and intrigue them) before watching, such as a quote or a teaser. If it needs to be played with sound, just say so! Using a simple [sound on] will help people understand that they need it in order to get the full effect of the video.
Include A Clear Call To Action
Arguably one of the most important things to have in every social video is a clear call to action for the audience. This is usually found at the end of the video. Using a call to action ensures that the engagement doesn’t stop after the video is over, but instead points viewers to the next step which is interactment with you and your company.
Here’s how to create an effective call to action:
- Use effective language. The point of a call to action is to get your viewer to do something when they are done watching your video content. Your audience should be aware of where they are going, what they will receive after doing it, and why they should do it. Try using words such as “discover” or “explore.”
- Have a clear value statement. If you want the reader to do something in particular, you have to offer them something of value. Answer this question for them: “What’s in it for me?”
- Don't use jargon. Clarity is key, and although you may be shooting for a particular niche audience, you should still leave room for those who don’t know anything about you or your brand. Be clear and concise instead of just confusing the reader with language that they do not understand.
Stick to using only one call to action. You do not want to overwhelm your audience by pointing them in too many directions. If they feel swamped, they may fail to click anywhere and you’ve lost them completely.