There is no doubt every brand need a video marketing strategy that is fresh and new. What’s changed is how important videos have become on every sort of social platform and channel. Four of the six top channels for video consumption are social media sites.
Before you begin filming, you should first determine the type or types of videos you want to create.
Demo videos will showcase how your products work. Whether it’s teaching users how to use your product or showing how a product works. It’s important to give specific details to show exactly how things work. Users should never be left with questions.
Brand videos are typically created as a part of a larger advertising campaign. They showcase the company’s vision on how they are pushing things to the next level, it shows their mission, and their products or services. The goal of brand videos is to build awareness around your company and attract your target audience.
Event videos are a great way to advertise your business, show off products and advertise yourself. They are also a great way to promote a conference, round table discussion, fundraisers or another type of event. They can be used to produce highlight reels or show off interesting interviews and presentations.
Capturing interviews with experts or influential leaders is a wonderful way to build trust and authority with your target audience. Start by finding a top influencer in your industry, whether they share your point of view or not, it is a great way to get discussions started in front of your target audience.
Instructional videos can be used to teach your audience something new or build the foundation of knowledge they’ll need to better understand your business and solutions. These videos can be used to help your sales and service teams as they continue to work with customers.
Carley Creative is a full-service video production company based in Seattle, Washington and Austin, Texas. We offer a wide range of professional videos that will transform your website with the content you need. Contact us for more information!