Carley Creative produced this live action video in Los Angeles back in the day when the company was still based out of LA. The client gave us a creative brief that involved a whack-a-mole concept, so we arranged to shoot on-location in an actual arcade in the LA area. We put out a casting call for the two children who were featured in our original script and selected the two actors who are featured in the final video. The businessman featured in the video was the actual CMO of the client company.
We completed this shoot in one full day with a seven person crew. Directed by Jason Carley. Shot on Red Epic.