As we mentioned last week in SEO Tips For Optimizing Your Video Campaign (Part 1), video has become the most widely consumed form of digital media on the web. Carley Creative is an expert in Austin video production and Seattle video production, so we understand the importance of optimizing your video content. Here are the rest of our SEO tips for optimizing your business’ video campaign.
Mobile optimization has become the central focus of video SEO because of its frequency of consumption. The number of mobile users has surpassed desktop users years ago and only continues to grow exponentially. It is important to keep desktop video as a priority, but the key to maximizing the SEO of your future video campaigns is mobile optimization. Make sure that your website and video player of choice are responsive to mobile viewing and publish your videos to YouTube, Vimeo and other platforms that are designed for mobile viewers. Optimizing your video for mobile consumption will maximize traffic and therefore your ranking on search engines.
Spread To Multiple Platforms
Self-hosting is a great way to boost your video and website’s SEO if done properly. Including a video on your landing page is also extremely effective when it comes to increasing conversions. In addition to uploading your video to YouTube, maximize your exposure by uploading or posting a link to your video on all of your social networking platforms. The more places you share your video, the more times Google will recognize it and users will come across it.
Use The Correct Format
There are various tools on websites like Google and WordPress that allow you to enhance your video’s value. Video formats that have the most contextual information are great for improving SEO. This is the same reason why adding captions to your video is so helpful. In addition to adding supplemental context to your videos, the more content you upload in a format that search engines will detect and use, the higher your potential ranking will be.
These SEO tips are sure to help your videos rank higher on search engine sites. It is important to experiment with SEO tactics and find out what is perfect for your business to be prosperous in the long term. Search engines are constantly changing and it is essential to stay on top of things in order to be successful.
* * * * * * *
Carley Creative is a full-service video production company based in Austin, Texas, and expanding to Seattle, Washington. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos, to animation, to narrative films and commercials. If your business is searching for agency-quality video work that will not break the bank, we’d love to hear more about your project.