The 4 P’s Of Productive Video Marketing

Video marketing is the perfect way to get your message across quickly and effectively. It will attract potential clients, generate a profit, and have a positive impact on both parties involved. Video marketing is considered to be relationship marketing. It is crucial to connect on a personal level with your consumers, build a sense of loyalty, and develop a “know, like, trust” factor that is important, especially for online business. In order to create an effective video marketing campaign, the emphasis must be on your marketing strategy. If you consider your strategy first, everything else will come later. Here is how to build a solid structure for all of your video marketing projects.


Think strategically about the goals that you wish to attain through your video campaign. You can use a video to create awareness, build credibility and trust, increase visibility, generate leads, launch a product or service, drive web traffic, increase SEO, and more. Understanding the purpose and objectives behind your video will help to determine your message, platforms, and distribution.


Next, you must determine the message you wish to put across. Your premise is how you will communicate to your viewers and move them to action. This is where you will tell your viewers what you want them to do after the video has ended. Remember, people have very short attention spans, so make sure to be clear and concise while getting your message across. The phrase “short, sweet, and to the point” is great advice to live by in the video marketing world.


There are many different styles and types of videos that are available to you and your business. Video has evolved immensely over the years and continues to grow every day. Finding the platform that best fits your own personal style is important in the video making process. On camera videos that include things such as webcasts, instructional videos, and interviews are common among video creators. These types of videos are great for engagement and interaction with consumers. Off camera videos can also be very effective. Educational videos, webinars, and training videos are all examples of this type of video.


Promotion is how and where you plan on distributing, sharing, and marketing your video online. The best way to determine this is by first identifying where your target market is and sharing your video there. When you upload a video to YouTube, you are able to share it on many other platforms such as Facebook, Twitter, LinkedIn, and more. YouTube also offers an embed code that will work for most websites or blogs, and a URL link for email and other messaging platforms. The more you distribute your video, the better chance you have at reaching consumers and increasing profits.

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Carley Creative is a full-service video production company based in Austin, Texas. Carley Creative offers a wide range of professional video services ranging from corporate explainer videos to animation to narrative films and commercials. If your business is searching for agency-quality video work that won’t break the bank, we’d love to hear about your project.

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