Everyone has at least one favorite commercial. But, do you know why it’s your favorite? Did it connect with you on an emotional level whether angry, laugh or cry? Inflicting emotions on your viewers is one of the best ways to get your videos seen and shared.
Determine which emotions you want to trigger
Figuring out which emotion you want your viewer to feel is the best way to create an effective video. Often times, positive content is more likely to be shared than negative content. There are six emotions that will usually work to get your video shared.
If you are trying to get a viewer to buy your product, there are 10 more emotions that will work well on viewers. There are certain things viewers look for when they want to make a purchase.
- Control others and their circumstances
- Feel better than others
- Discover something new
- Re-evaluate their lives
- Strengthen family values
- Have a sense of belonging
- Have fun
- Save time
- Get the best product
- Attain self achievement
- Sex, love and romance
- Nurture others
- Reinvent oneself
- Feel smarter
- Gain power, dominance and influence
- Make their dreams come true
What makes videos shareable
Whether it’s a cute video of your son spilling his cereal or a funny video of your cat falling in the water, you want to create something people will want to share. When viewers share your video, they want others to think it’s cool, creative or make their views want to share your video too.
Don’t let your video drag on either, otherwise you’re going to lose people. Viewers on average, watch short videos from start to finish nearly 90 percent of the time. Whereas videos over five minutes or longer are only watched from start to finish 9 percent of the time.